Bouvardia is a genus of flowering plants in the Rubiaceae family. It contains about 30 species of evergreen herbs and shrubs native to tropical America. The genus is named in honor of Charles Bouvard (1572-1658), physician to Louis XIII, and superintendent of the Jardin du Roi in Paris. Bouvardia grows to 0.6-1.5 m tall. The leaves are opposite or in whorls of 3-5, ovate to lanceolate, 3-11 cm long. The flowers are in terminal, generally many-flowered clusters; the corolla has a large tube and four spreading lobes; flower colour ranges varies between species, with white, yellow, pink, and red all found.
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